Who are these Scales?

Jessica Bird

Jess is a fun-loving adventurer who thrives working with others. She thinks big, looking at the broader picture then aims to translate her thoughts and ideas on a more palatable scale. Her design education has lead her to being most interested in systems and service design. She loves to make things, and enjoys nutting out design problems with her Scaley Mates. Passionate about community engagement, and that notion they call sustainability, Jess plans to one day change the world. In the meantime, she spends her time working on collaborative design projects, thinking about wicked problems, and jumping at the opportunity to learn something new. Her current obsessions include making very small dinosaurs from discarded materials, and searching for the world’s best dark chocolate.

Imran Shamsul

“How do you eat a mammoth? One mouthful at a time”", a family philosophy passed down from father to son. Imran is very capable of breaking down a mammoth situation into bite-sized pieces for gentle digestion as he has had to apply this to all aspects of his life and work. Nothing is insurmountable. A product of two different worlds, Imran brings a deep awareness and consideration for cultures and groups within different parts of the glocal (global & local) society, as he has had to adapt through constant transition between the East and West. People’s experience is at the core of Imran’s design philosophy, believing that design should have a positive impact at all levels of people’s interactions with one another, technology, the environment and design as a whole. Through building on these positive interactions, sustainable relationships can be established between people and the environment, thus helping Sustainability to have a real chance of thriving.

Simone Steel

Simone is doer. Her philosophy is that while it’s all very well and good to dream big things, there is nothing quite like plunging your hands into a bucket of cold, thick and slimy clay or being covered top to toe in sawdust just giving something a go. Because the result is that little bit of an adrenaline rush, a feeling you get that makes making things, awesome. Simone believes in doing things on a whim. Taking advantage of a spirited idea and just running with it. She likes to work on her own – making things by hand, and also loves large-scale projects with lots and lots of creative people working together. Simone lives design. Definitely not in that high-end-product-design-name-dropping-kind-of-way but as a mode of looking at things, at questioning things and most importantly about sharing the experience of things.

Xisca Mairata

Xisca loves detailed things. She loves making mini things, then arranging them together to form bigger things; particularly craft, graphics and electronics on the odd occasion. She loves collaborative projects, as she loves giving her 2c to like-minded designers and receiving theirs in return, and telling others just how amazing her friends’ and colleagues’ work is. She loves getting epic, and believes good design will save the world. This is why she loves The Scale of Things; at The Scale, she has the opportunity daily to get fiddly, get epic and get it all happening with some killer designers. This is what makes her happy.
Xisca calls herself an Industrial, Interaction, Experience, Graphic and/or Craft designer, depending on who she’s talking to. She loves of all of these disciplines, and at the moment is flexing her project management muscles – yes, she’s got some of those as well.

Find her portfolio/blog here, and her tumblr here.

Wil Campbell

From day dot, when Wil was asked what he wanted to be when he grew up the answer was simple – “I’m gonna be an inventor”. Things turned out pretty well for this plan – minus the visions of wearing a white coat, industrial design has allowed him to indulge his mad scientist tendencies and his curiosity about the ‘stuff’ of the world. Growing up disassembling old appliances, brewing beer and fixing up old cars and motorbikes he’s developed an eye for detail and the inner workings of things. Wil believes that creativity is key – to being happy, and to doing and being good, for all people. He thinks sustainability and the struggle to understand and achieve it is the singularly most important issue of our time, and that it’s much bigger than political policy or wind turbines. Wil digs The Scale and its next big project (whatever that may be) and hopes you do too.